Just Launched: Piedmont Race Gravel Wheels. Click here to check them out!


It's all about the ride. Whether hitting your first trail ride, competing in local enduros, or chasing World Cup DH podiums, our passion is to make your ride the ultimate experience. No matter how you roll, our drivetrain, rider contact and wheel goods are relentlessly engineered to exceed expectations and backed by extensive warranty and customer support to keep you riding.


Our passion lies in fearlessly engineering rider solutions, but it doesn't stop there. As a global organization with a diversified footprint our team is committed to making a difference for you, our partners and the world we all live in. The ultimate ride can hardly be without a healthy planet, access to trails and people to connect and share it with. With our global reach and objectives we invite those with shared values and encourage riders of all types to join in our vision and community.

"e*thirteen has been a big part of my success since the beginning of my career. They’ve always provided me with top notch products that are performance focused and reliable."

Aaron Gwin, Five-Time DH World Cup Overall Champion

"Wanted to let you know how super happy we are with the LG1 Race Carbon Rims! We're here in Snowshoe and can't tell you how many brands broke today."

Commencal 100%, World Cup Pro DH Racing Team

"Regarding the Helix R Cassette. I have to say you hit it out of the park!! This cassette install was simple and only required one turn on the adjuster cable to dial in. It's as smooth as my Sram X01 12 Speed. Which is saying a lot!"

Brian N.