How to Choose the Right Flux Rim
How to pick a Flux rim for the riding you do, and why the front and rear don't have to match.
We ride, and the flow state takes over.
Ideas arrive, plans take shape, problems find solutions.
We take note.
Between laps, we put words to the digital page.
Here they are.
Guides
How to set up, service, and choose e*thirteen parts, written for the workbench and the trailhead.
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Which Grappler Tire Should You Run?
Three treads, three casings, two compounds. Here is how to narrow it down in about a minute.
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How to Install a Gravity Casing Tire
How to mount a gravity casing tire without a fight, shown on a Grappler Radial.
Engineering
The stories behind our products, from idea to reality. Prototypes, test data, and the decisions that shaped each design.
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We Built a Stand to Measure Hub Drag
Every hub brand claims low friction. We built the rig, tested five, and published the white paper.
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The Sidekick Hub Development Story
We set out to build a quiet hub. It evolved into something else entirely.
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How MTB Tires Are Made, Tree to Tread
It took seven years to grow the tree and eight years to train the person who built your tire.
Featured story / Guides
How to Choose the Right Flux Rim
How to pick a Flux rim for the riding you do, and why the front and rear don't have to match.
Read the storyNews
Product launches, race results, and what is new at e*thirteen, told in full rather than in a press release.
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The New Sidekick Flux Wheel System
Anti-kickback hubs, front and rear specific rims, and a wheelset at every tier.
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The Gen3 Grappler Tire Lineup
A true radial casing, two compounds, and three treads.
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Announcing Sidekick 2.0 Hubs
A faster engagement option, magnetic pawls, less weight, and a lower price of entry.
Riders
Bike checks, race recaps, and stories from the riders who put our parts through the hardest testing there is.
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Jasper Jauche's Santa Cruz Nomad
A freeride Nomad built almost entirely in bronze, and a hub swap that saved him 120 grams.
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Hugo Frixtalon's Commencal Supreme DH
Commencal's race department built it. Hugo rides it on Sidekick Flux wheels, Helix GR cranks, and a custom LG1 chainguide.
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Alex Rudeau's Meta Power 800 with Sidekick Wheels
An E-MTB ridden like a trials bike, and our answer to the question we often get asked.
Reviews
What riders and the press say after living with our parts. Independent tests, long-term reports, and honest verdicts.
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We Gave Riders Sidekick Wheels. Here's What Happened.
Everyday riders, their own bikes, their own trail, and Sidekick swapped in.
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BikeRadar's Sidekick Hub Verdict: 4.5 Out of 5
Six months on Sidekick, and 4.5 out of 5 from a tester who started out suspicious of the whole idea.
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Sidekick Hub Wins a Design & Innovation Award
Recognizing the innovation and performance of Sidekick's patented design.
Featured story / Engineering
How Sidekick Eliminates Pedal Kickback
The mechanism, the data, and what changed in Sidekick 2.0.
Read the story