We Built a Stand to Measure Hub Drag
Every hub brand claims low friction. We built the rig, tested five, and published the white paper.
Engineering
The stories behind our products, from idea to reality. Prototypes, test data, and the decisions that shaped each design.
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The Sidekick Hub Development Story
We set out to build a quiet hub. It evolved into something else entirely.
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How MTB Tires Are Made, Tree to Tread
It took seven years to grow the tree and eight years to train the person who built your tire.
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How Sidekick Eliminates Pedal Kickback
The mechanism, the data, and what changed in Sidekick 2.0.
